first question; why worldpool?

Why worldpool?
You, your family....
In the Medium is the Massage by Marshall McLuhan he uses the word worldpool suggestively;
"now all the world's a sage."

Worldpool comes straight out of the Joycean waking dreamworld, 
echoland!

This term is appropriate to the purposes of this blog. Referencing McLuhan is also highly relevant to the debates and dialogues this blog is attempting to instigate.